Tips for Customers on Preventing Water-Related Damage
At Travelers, we continually monitor industry and claim data to help us identify loss trends impacting our customers and potential customers. Based on these trends, we determined that losses associated with nonweather water damage have been on the increase over a number of years. In response, our Risk Control group partnered with teams from across the Travelers enterprise to create a public-facing education program. Our Home Water Damage Prevention web content, interactive tools and videos – featuring the Advertising Research Foundation (ARF) Ogilvy Silver award-winning Come Home Happy campaign – help raise awareness of water-associated damage while providing homeowners with practical actions they could take to quickly and easily prevent it. In addition to helping people better protect their homes, this initiative has allowed us to deepen our relationship with our customers and communities.