Key Initiative

Simply Business Acquisition

Leading U.K. Distributor of Small Business Insurance

In 2017, Travelers acquired Simply Business, a leading provider of small business insurance policies in the United Kingdom, offering products online on behalf of a broad panel of carriers. The company has more than 475,000 microbusiness and landlord customers, representing more than 1,000 classes of business, and makes protecting businesses and rentals as simple as possible, without compromising on quality.

“Technology is driving significant change in our industry, and the knowledge, capabilities and talent that Simply Business developed over more than a decade will contribute meaningfully to advancing our digital and innovation agendas to best serve our customers and the marketplace,” said Alan Schnitzer, Chairman and Chief Executive Officer of Travelers. “Simply Business is a growing technology company, and its proven model to enhance the insurance buying experience for microbusiness owners aligns with our efforts to simplify the small commercial insurance transaction and make it more efficient.”

Simply Business operates as a stand-alone business, continuing to partner with its panel of carriers under its well-known brand name.