Travelers Championship^®: Our Signature Community Event

The Travelers Championship^® golf tournament is a PGA TOUR Signature Event, and it showcases how our company and employees maintain a strong commitment to the communities in which we live and work. The event features four days of competition by the world’s best professional golfers and attracts tens of thousands of fans to Connecticut each year, on top of being broadcast to more than 200 countries. 

What aligns the tournament so closely to Travelers’ culture and purpose is the profound impact it has on the community. All net proceeds from the Travelers Championship benefit charities throughout the region. Since Travelers became title sponsor in 2007, the tournament has generated more than $31 million to support more than 900 local charities. In 2024, the tournament generated more than $3.2 million for more than 206 local charities, including the primary beneficiary, The Hole in the Wall Gang Camp, which provides medically supervised summer camps and programs free of charge to children with serious illnesses and their families.

The Travelers Championship has also given many other important causes a platform that helps bring awareness to their organizations and funds to their bottom lines. Examples include:

• Connecticut Foodshare, a food bank serving all of Connecticut that supports individuals and families by addressing root causes, creating long-term solutions and distributing food through local partner programs in an effort to alleviate hunger.
• Honor Connor, a nonprofit focused on stopping the stigma of suicide and providing grief support for those with loved ones who struggle with mental health challenges.
• Hands On Hartford, a social service nonprofit organization that serves Hartford’s most economically challenged residents in the areas of food, housing and health.
• Ray of Light Farm, a nonprofit animal rescue and animal-assisted therapy center committed to helping make positive connections through approximately 120 animals that are cared for at the farm.

Volunteering at the Travelers Championship provides employees with a unique opportunity to invest time in the local community alongside their colleagues, while being part of one of the PGA TOUR’s Signature Events. Travelers employees are highly engaged with the event and contributed approximately 20,000 volunteer hours for the Travelers Championship in 2024. In fact, the company’s employees comprise approximately half of the tournament’s volunteers. Volunteering not only allows Travelers employees to go behind the scenes at the only PGA TOUR stop in the Northeast, but it also allows them to have a direct impact on the amount of charity dollars the tournament pours back into the community each year.

Additionally, the Travelers Championship has a tradition of celebrating and recognizing our country’s military heroes. The event has offered several benefits, including free admission for U.S. military members, veterans and their immediate family and access to the Patriots’ Outpost, a hospitality venue with free food and beverages.

Finally, in addition to the positive impacts the Travelers Championship has on our communities, those who watch the Travelers Championship walk away with a greater familiarity with and improved impression of Travelers, and ultimately give the brand additional consideration.

Related resources

• Travelers Institute^® Webinar: From the Driving Range to Driving Change: Inside the Travelers Championship