American Forests Partnership: Partnering for a Purpose – Helping to Reforest North America

In just four years, Travelers Personal Insurance has achieved significant environmental, educational and operational benefits through bold partnerships with American Forests and the U.S. chapter of 1t.org.

Through American Forests, Travelers funds the planting or conservation of one tree for each Personal Insurance billing account converted to paperless billing.

As of Earth Day 2024, we have funded the planting or conservation of more than five million trees in 17 U.S. states and Canada. Building on that success, we have committed to funding the planting or conservation of another 750,000 trees in areas in need of reforestation by Earth Day 2025.

Beyond this campaign’s environmental impacts of planting trees and reducing paper consumption, paperless billing provides an added level of convenience for customers by allowing for easy access and retrieval of billing documents while helping us save millions of dollars a year in paper and postage costs.

In addition to supporting our company’s efforts to reduce its carbon footprint, our partnership with the U.S. chapter of 1t.org helps contribute to a global movement of conserving, restoring and growing one trillion trees by 2030. More locally, we have helped fund Tree Trust Branches, a job training and mentorship initiative in the Twin Cities of St. Paul and Minneapolis, Minnesota, that helps young people facing barriers to education and employment finish high school and build meaningful careers in urban forestry.

In 2023, we expanded our American Forests partnership through Travantage – a perks program that provides customers with curated information, discounts and offers from a variety of brands. For every offer redeemed within the program terms, Travelers funds the planting of a tree in partnership with American Forests.

To further support our efforts, Travelers employees and independent agents have partnered with local governments, communities, nonprofit organizations and American Forests to plant trees in places like Taft Park in Richfield, Minnesota, historic Colt Park in Hartford, Connecticut, and Rio Grande City, Texas.

Community/Environmental benefits

• Each tree planted absorbs carbon, improves air quality and helps restore habitats for birds and other animals.

Travelers benefits

• Travelers achieves cost savings by eliminating the materials and labor costs associated with printing and mailing.
• Employees are increasingly concerned about the environment and appreciate the company’s focus on restoring forests, which improves engagement.
• Volunteer activities linked to the partnership provide team-building opportunities.